The Ultimate Driving Experience


In 2020, we executed a successful program with the proper public safety protocols in place. This year, we are continuing to follow all CDC guidelines and take extra safety precautions to keep you healthy and safe at our 2021 Ultimate Driving Experience and M Track Days events.

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Unleash the power and precision of our first-ever BMW M440i xDrive Coupe as you maneuver through every corner, turn and curve of our challenging Autocross course. Test your skills and rev up the thrills for 90 minutes as a BMW Professional Driving Instructor provides tips and direction via radio, helping you push this high-performance driving machine to the limit and reach its peak potential.

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Choose from a full lineup of our newest BMW models and the all-electric MINI Cooper SE and hit the road for the ultimate drive. Our complimentary Street Drives experience event lets you grip the wheel and feel the excitement first-hand of driving the vehicle of your dreams through your local streets. Simply show up on-site and get ready to unlock the door to the one you desire most. The all-electric MINI Cooper SE will only be available in select markets: Boston, Denver, Los Angeles, Orange County, Philadelphia, Portland, San Diego, San Francisco, and Washington D.C. You must be 25 years or older to participate.

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Immerse yourself in the bold designs of our newest BMW models. We're bringing our showroom to you, and putting our vehicles on display so you can expand your knowledge of the latest BMW features and technology. It's a first look at how we're taking BMW to the next level in design and innovation.

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Get your pulse racing as we offer you a chance to compare the performance of our plug-in hybrid electric vehicles with their core counterparts. Familiarize yourself with the impressive handling of our latest plug-in hybrid models during driving activities that demonstrate how well they react on the road. The future of performance is electric.

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Can you control the Ultimate Driving Machine? Put your handling skills to the test in the M Car Control Clinic. Under the guidance of BMW Professional Driving Instructors, drivers 25 and older can spend a half day putting the M3 Competition and M4 Competition vehicles to the test through a series of advanced driving skills. Through advanced autocross handling techniques, this is your opportunity to take your driving skills to the next level and see how the M Series blends ultimate power with complete control. This activity is only available in New Jersey and Los Angeles.

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M Track Days is your chance to experience the unmatched power and control of the BMW M line - our most dynamic high-performance driving machines. Our half-day Sprint Package lets you pilot exclusive M models during a series of thrill-filled track activities including Timed Autocross, Lead-Follow Lapping and our 0-60 drag-race challenge. You won't want to miss this, so steer your way towards the sign-up today.



Our full-day Endurance Package gets you closely acquainted with our entire lineup of M models and is jam-packed with activities. The total experience includes our Timed Autocross, Lead-Follow Lapping and our 0-60 drag-race challenge, plus added activities like Skid Pad drifting and one-on-one coaching from a BMW Motorsport Professional Driver. Feel the adrenaline rush as you get behind the wheel of our top-of-the-line M models, and learn how to push their capabilities to the max from the pros.

Hours of Experience Half Day / 5 Hours Full Day / 9 Hours
Classroom Presentation
Meals 1 2
Lead-Follow Lapping 2 Sessions 3 Sessions
Timed Autocross
0-60 Drag-Race Challenge
Hot Laps
Skid Pad
One-on-one time with a BMW Motorsport Professional Driver


Find out how fast you can go from 0 to 60 behind the wheel of our M4 Competition, M8 Coupe, X5 M and X6 M vehicles. In this head-to-head drag-race challenge, you'll face-off against your opponent to see who can take-off the quickest and cross the finish line the fastest. Buckle up and get ready to floor it, because this is acceleration and adrenaline like you've never felt before.

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Follow close behind a BMW Professional Driving Instructor during fast-paced laps and learn the track skills you need to take your talents to new heights. You'll learn advanced driving theory through exercises that highlight our top-of-the-line performance vehicles - the M3 Competition and the M5. Speed your way to a higher level of racing, and choose our Endurance Package to elevate your experience even more with an M2 Competition vehicle.

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Race against the clock as you maneuver our powerful BMW M2 Competition vehicle through a challenging course that's designed to thrill. With the specialized direction of a BMW Professional Driving Instructor, you'll feed your hunger for speed as you put the vehicle's agility, safety features and technology to the test. Goosebumps are to be expected.

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Prepare yourself for high-speed performance in our BMW M5. We turn the Dynamic Stability System off and 2WD mode on, and let you command the car as you push the limits of the xDrive performance technology over our wet Skid Pad. The M5 is fully equipped for good old-fashioned drifting, so gear up for some fast-action fun. This is available as part of our Endurance Package only.

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