The Ultimate Driving Experience has different events for different drivers. If you want to learn, we’ve got you covered. If you want to compete, we’ve also got you covered.
Experience a new generation of electric in the first-ever BMW i4 as you power through our challenging Autocross course. Take on the exciting 90-minute driving activity with a BMW Professional Driving Instructor elevating your drive as you command the all-electric Gran Coupe. Get ready to master every twist and turn in BMW’s newest class-defining ride.Find Your City
Buckle up for a legendary Street Drive — your hands-on experience behind the wheel of the newest models from BMW. With our latest vehicles ready to drive, the choice is yours for this self-guided experience. This year's handpicked selection features first-ever thrillers and all-electric rides built to power your drive. You must be 25 years or older to participate.Find Your City
Get the ultimate introduction to the BMW iX and meet the features that could become part of your everyday drive. In the driver’s seat, you’ll race to the finish line and experience the new electric standard in the first-ever iX. Next, put technology to the test as you flex features like self-parking, or marvel at the panoramic sky roof as it transforms from opaque to transparent with the push of a button.Find Your City
Now’s your chance to explore the next generation of drive. In our Interactive Display, an immersive experience introduces you to what’s next for the Ultimate Driving Machine. Get closer to our new additions in this hands-on experience where high-tech meets high-performance.Find Your City